Owning a Charlotte rental property can be lucrative - if you can keep it occupied. Maintaining a strong occupancy rate boils down to having an appealing property and a strong marketing plan.

Nearly half of all properties in Charlotte are rentals, too, so you'll have some competition. Read on to learn the most effective rental property marketing techniques!

Create Strong Visuals and Descriptions

Real estate marketing starts with professional imagery that shows off your Charlotte property. Use drone footage to capture an overhead perspective that spotlights the surrounding area. Consider offering a video tour or floorplan maps.

The real estate business is competitive, so it pays to focus on high-quality photographs, too. You may want to enlist a professional to capture well-lit images that make rooms look their best. Similarly, invest in writing clear descriptions detailing your property's square footage and its best amenities, like a new kitchen or patio.

Leverage Social Media

When it comes to property management tips, a big one is to use social media to your advantage. Tapping into existing networks is an easy way to spread the word about your property. Even if an existing connection isn't looking for a rental, they may know someone who is.

You also can use paid ads through social media to target specific demographics. For instance, you can tailor ads to the Charlotte area. Or you can target a specific age group, like under-50 professionals, who are more likely to be interested in your part of town.

Use Online Advertising

Using paid online platforms or ads can be an effective property promotion strategy, too. You'll want to find a reputable online platform where you can list your property.

You can specify whether you're looking for short-term or long-term tenants. You can list rates. And you can invest in paid ads to boost your listing's prominence on both platforms and search engines.

Look to Traditional Marketing Channels

Property advertising strategies should also include more traditional approaches. In other words, not everything needs to be done online. You can include postcards and open houses in your Charlotte marketing efforts.

Sometimes flyers and direct mailings can be helpful ways to pursue property rental. Reach out to local businesses, too, to see if you can leave flyers there. You might just generate interest from local shoppers.

Focus on Follow-Ups

Finally, don't overlook the importance of following up on all leads. Professional communication matters when you're trying to secure tenants in Charlotte.

If someone visits an open house, for instance, get their contact information. Then reach out in a few days to gauge their interest and answer questions.

You can even think of these follow-up conversations as an opportunity to screen potential applicants. And for leads that seem promising, consider offering a special promotion, like a free month of rent or covered parking. These perks might just be enough to seal the deal.

Follow These Property Marketing Techniques

The right approach to property marketing can score you responsible tenants. Build a winning listing with strong visuals and descriptions. Then use ads, social media, and listing platforms to broadcast your property to targeted demographics.

At Carolina Property Management, we've been helping Charlotte-area individuals maximize their rental investments since 2008. We can help with anything from tenant screening to financial reporting. Contact us today to learn more!