In 2021, 97% of buyers used the internet to find a property to purchase. 

If you're going to sell your home or if you own an investment property, it's crucial that you have an online presence. Property marketing can make all the difference.

It helps you get more money for the home that you're selling. If you're renting out your investment, the right marketing strategy will help you find tenants.

If you own a property, it is time to step up your marketing. In this property marketing guide, we will bust four myths you may believe. Keep reading to find out how to increase interest in your North Carolina property. 

1. Forgetting About the Website Is Okay 

If you have a website, great! If you've set it up and never given it another thought, you've got some work to do. 

Posting and updating your website will draw more people to it. Your potential tenants or buyers may be looking for answers and you can give them valuable content.

It's different than social media; you don't have to post every day. Every week or every other week will be enough to boast your website and help increase your ROI (return on investment). 

2. Social Media Doesn't Do Much 

While social media may seem like a place where people only post pictures of their travels and adventures, it can be a helpful tool. People spend hours every day on social media platforms and this gives you the opportunity to advertise and show off your property.

Many people go to social media to do research; you'll find it does make a difference. Utilizing social media will improve your property marketing.  

3. Professional Photos Aren't Important 

When posting photos of your property online, you want them to look the best they can. Your property will sell and attract more attention if it looks great online. 

The iPhone takes some pretty great photos today, but it doesn't compare to a professional who knows the right angles and lighting. Professional photos and videos are an investment that will boost your marketing. 

4. DIY Marketing Works 

It's no secret that owning property and property investing is hard. There are so many things that you much consider and do to ensure it sells or rents. Hiring a company to help you with your marketing is our best tip. 

If you've been marking your Charolette property on your own, you'll be pleasantly surprised when you see how much a professional can help you. You've invested in property; now it's time to invest in marketing. 

Property Marketing Tips

There are many myths out there when it comes to property marketing. It can be challenging to know what is the right thing to do. Doing it on your own is not the way to go. 

We've been in the business for a long time; our property marketing advice has helped many homeowners and we are confident, we can help you too. Contact us here if you're ready to get started. 

Follow this link to find out the most common property management mistakes. https://www.carolinaspropertymanagement.com/blog/top-property-management-mistakes-that-you-must-avoid-at-all-costs

You may find a blog full of useful information for landlords, investors, and tenants in North Carolina and South Carolina if you click here.